Burcu Kiymaz's profile

Mug Coffee House | Brand Identity


Mug Coffee House

Mug Coffee House. As the sun rose, casting a gentle glow on the cobblestone streets, the aroma of freshly brewed coffee filled the air. Nestled in the heart of the town, Mug Coffee House stood out not only for its exceptional coffee but for its unique and enchanting atmosphere.

The founders, inspired by the joy and warmth that a good cup of coffee brings, envisioned a space that would blend the comfort of a cozy home with the sophistication of a contemporary café. Enter the "Fluffy Typography" concept – a design philosophy that aimed to capture the essence of comfort, simplicity, and a touch of playfulness.

The color palette, reminiscent of soft pastels, painted the coffee house in hues of delicate pinks, soothing blues, and of course, a light, airy yellow reminiscent of fluffy clouds at sunrise. The minimalist interior, adorned with plush seating and subtle textures, invited patrons to unwind and savor their favorite brews.

Now, let's talk about the logo. The Mug Coffee House logo was a masterpiece of design, seamlessly blending a minimalist aesthetic with a touch of whimsy. The emblem featured a charming coffee mug, its outline delicately traced with a "Fluffy Typography" that mirrored the lightness of a cloud. This fusion of simplicity and playfulness was not just confined to the emblem; it extended to the typography used throughout the coffee house, creating a cohesive and delightful visual identity.

The founders believed that a good cup of coffee should not only tantalize the taste buds but also uplift the spirits. The "Fluffy Typography" became synonymous with the Mug Coffee House experience, where every sip transported customers to a world where the everyday hustle melted away, and the simple pleasures of life took center stage.

And so, Mug Coffee House became a haven for coffee enthusiasts and dreamers alike. With each cup served, they invited patrons to join them in a journey where the art of brewing met the art of living – all wrapped up in the warm embrace of a "Fluffy Typography" that whispered tales of comfort and joy.

Company: Mug Coffee House
Category: Brand & Identity
Year: 2023
Designer: Burcu Kıymaz

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Mug Coffee House | Brand Identity
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Mug Coffee House | Brand Identity

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